Getting started is easier than you think
Head to the My Allergens tab and enter any ingredients you're allergic to, sensitive to, or simply prefer to avoid. Once saved, our system will automatically flag those ingredients across every product — so you never have to read a label twice. You can update your list anytime.
Go to My AllergensBrowse the Product Line and click Customize Now on any product. You'll see your base formula with all required ingredients listed. Any ingredient that conflicts with your allergen list will be highlighted — simply click Swap on that ingredient to choose a safe alternative. Then move on to Step 2 to add optional extras like moisture boosters, protein treatments, frizz control, or a custom scent.
Browse ProductsOnce your formula is set, choose your preferred size and color for the container. When you're happy with everything, hit Add to Cart — and your personalized product is on its way to being made just for you.
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